Mastering Cannabis Branding on Meta Ebook
Build a cannabis brand that thrives — not just survives — on Meta.
This isn’t your average social media guide.
This is a proven playbook built from 8+ years of real-world experience navigating cannabis content on Instagram and Facebook with 11K+ organic followers and only one suspension to show for it.
Inside this downloadable ebook, you’ll get:
✅ Real policy breakdowns from Meta’s Transparency Center
✅ Step-by-step compliance checklists (caption rules, image do’s/don’ts)
✅ ButACake’s exact growth strategy (80/20 formula, carousel content, hashtag audits)
✅ Shadowban prevention system
Whether you’re a brand, budtender, content creator, or infused product entrepreneur, this guide will help you grow with confidence and stay compliant in a system not designed for us.
Mastering Cannabis Branding on Meta by ButACake. This ebook is your essential guide to building, protecting, and growing a cannabis brand on Meta’s platforms without getting banned, flagged, or shadowbanned. Written by Matha Figaro, founder of ButACake and one of New Jersey’s most respected edibles entrepreneurs, this resource distills over 8 years of real-world social media strategy into one clear, compliance-first blueprint. Inside, you’ll learn: What Meta actually allows for cannabis content (and what gets flagged) How to build organic reach through smart, safe storytelling Real examples from ButACake’s 11K+ follower journey Shadowban prevention and account protection tactics Templates, caption formulas, hashtag audits, and more Whether you're an operator, influencer, or content creator in the legal cannabis space, Mastering Cannabis Branding on Meta gives you the tools to stay visible, stay compliant, and grow like a pro.